Recent Posts in ‘Marketing’
Your Favourite Ads & Movies Have One Thing In Common: You
“In baiting a mouse-trap with cheese, always leave room for the mouse” -H. H. Munro Your favorite advertisement, movie, artwork and joke all have one thing in common: you. The funniest jokes are the ones...
You bought WHAT online?
As a self-confessed ‘Shopping Queen’ I have bought many products online. It goes without saying that this list includes clothes, shoes, books, and groceries – just to name a few! I’ve also bought some more...
Why is SEO necessary for a business website?
This is a question most SEO specialists and SEO companies frequently come across. To put it simply – in Australia Google has over 90% of the market share of the search engine world. In saying...
Go Harvey, Go!
As we all know, Gerry Harvey hasn’t always been a preacher for online shopping. Back in ’06 Harvey was quoted, saying online shopping is ‘un-Australian’ and that it was damaging for the Australian economy for Aussies to...
#What?
We have a lot of clients ask us about hash-tags, anchor texts and @mentions when they are starting up their Facebook and Twitter accounts – or writing a blog for the first time. So,...
Six Reasons Your Website Isn’t Showing Up in Search Engines
One of the first questions I’m always asked is “Why doesn’t my site appear when I type [keyword] into Google?” First things first – the days of “just having” a website are gone. With today’s...
Google PageRank Update
Google has implemented another PageRank (PR) update. Our Limelight Digital site did great and leaped forward. But, what does this mean for SEO...?...
SEO versus SEM
I face this question from our own clients, as well sometimes from new staff – “What is the difference between SEO (search engine optimisation) & SEM (search engine marketing)”. Primarily; SEO is implementing tactics to get your...
An Idiot’s guide to SEO
Think of some brands or products you know or have bought throughout the course of your life. Traditionally, you would have come in contact with these through above the line media; for example TV, radio...
